In an insightful and engaging film for ABB, we venture beyond the fast-paced tracks of the ABB FIA Formula E Championship in Mexico City to delve into a story of innovation and sustainability. This narrative centers around Manuel, a local pioneer whose vision is to revolutionise agriculture in Mexico through smart technology.

The film explores how data and machine learning, tools at the forefront of modern technology, are being harnessed to bring Manuel's vision to life. It illustrates the potential of these technologies to transform traditional farming practices, making them more efficient, sustainable, and productive.

Join us as we follow Manuel's journey, supported by ABB’s technological expertise. It’s a story that not only highlights the exciting crossover of high-tech and agriculture but also underscores ABB's commitment to sustainable development and innovation.

Produced by Simon Bisset

Directed, Filmed & Edited by Chris Turner

Grade by Chris Turner