A Film About Creativity, Craft, and Connection

Created for the launch of the Fujifilm X-T30 III, this film follows photographer Jess as she shares her creative process and approach to image-making. Shot over two days in and around Bath, the piece captures an honest, documentary-style portrait of creativity in action — observing real moments as they unfold rather than staging them.

The intention was to reflect the calm, considered nature of Jess’s work while showcasing a camera designed for a new generation of content creators. By focusing on authenticity and process, the film offers viewers a genuine insight into how ideas develop behind the lens, celebrating the craft as much as the final image.

Fujifilm X-T30 III - Jess Louise Ellis

Client: Fujifilm UK
Project Category: Brand Story
Filmed: August 2025, Bath & Surrounding Area
Shoot Duration: 2.5 days

Role: Self-Shooting Producer & Director
Deliverables: 90s film + 30s social cutdown