Volkswagen UK - Ceri’s Story

Shifting Gears: Ceri's Empowered
Journey Through Car Culture

Ceri's journey with Volkswagen showcases a profound connection between personal growth and automotive passion. From her beginnings with a Mark II Golf to embracing the future with the Volkswagen ID.3, Ceri has carved a distinctive path in a male-dominated hobby. Her story not only demonstrates her skills in car modification but also her commitment to sustainability.

Each vehicle Ceri has owned not only mirrored her evolving identity but also her increasing dedication to environmental stewardship. This narrative celebrates how her engagement with Volkswagen vehicles has been a pivotal part of her lifestyle and beliefs, effectively blending her love for mechanics with a conscious commitment to the planet.

Credits
Client: Volkswagen UK
Agency: Adam & Eve DDB
Production Company: Dark Energy Films

Producer: Holly Pienaar
Socials Creative: Molly Johnstone

Directing, Filming & Editing: Chris Turner
Sound: Luke Harris