BSI - Phoenix Software
a human story about scaling
without losing culture
As Phoenix Software expanded from a close-knit team into a 500-person organisation, the challenge wasn’t just scaling operations — it was protecting the culture that made the company what it is. This film follows the people behind that transition, showing how structure, clarity and shared standards allowed Phoenix to grow without losing its identity.
Rather than presenting certification as red tape, the story reveals it as a framework that gives teams confidence: a way of supporting people, maintaining trust, and creating consistency during rapid change. Told through real moments and everyday interactions, the film focuses on the human side of scale — where process exists not to control, but to enable.
Client: BSI
Agency: IRIS Worldwide
Type: Corporate Brand Story
Filmed: August 2025, York
Shoot Duration: 1 Day
Role: Self-Shooting Director