When the Best Moments Aren't Planned
Some of the best moments in filmmaking are the ones you could never recreate. While planning is an important part of the process, the strongest stories often emerge when people are given the space to be themselves.
This founder film for Nico Eyewear takes a documentary-led approach to brand storytelling, relying on observation rather than a script or shot list. It's a reminder that genuine conversations and unscripted moments often create the most memorable films.
Four Months with the Fujifilm GFX Eterna 55
After four months with the Fujifilm GFX Eterna 55, what stands out most isn’t just the image — it’s how the camera shapes the way you work. There’s something about the sensor, the lenses, and the overall feel that encourages a slower, more intentional approach to filming.
For documentary filmmaking, where trust, presence and timing matter, that shift is important. It allows you to stay focused on the person in front of you, rather than the camera itself — encouraging a more human approach that feels closely aligned with the stories I want to tell.