self-shooting PD in London creating human centred films for brands, charities and agencies

Every project begins with understanding the people involved — the moments, challenges and insights that give a story its shape.

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A people-first approach

For over 15 years, I’ve been creating films that put people at the centre. My work starts with understanding the story — what drives it, who it comes from and why it matters. I support contributors so they feel at ease, guiding them with steady direction and clear communication.

Whether I’m producing branded content, charity films or documentary pieces, I focus on the human details that make a story meaningful. Clients rely on me for a calm, reliable presence and films shaped by a strong sense of narrative.

What I specialise in

  • Documentary-led brand films

  • Charity and cause-driven stories

  • Human-centred corporate films

  • Interview-driven narrative pieces

  • Social-first content shaped by a strong story

  • Contributor-led storytelling

Featured Projects

  • WaterAid - #TeamWater

    #TeamWater is a global fundraising campaign led by MrBeast and Mark Rober in partnership with WaterAid, uniting over 10,000 creators to raise $40 million and bring clean water to 2 million people worldwide.

    The campaign’s content reached millions across platforms, with the Malawi impact film alone gaining over 9 million views on TikTok.

    Find Out More Here

  • Fujifilm - Jess Louise Ellis

    Created for the launch of the Fujifilm X-T30 III, this short film follows photographer Jess as she shares her creative process and approach to image-making.

    Shot in and around Bath, the film captures an authentic glimpse into how she works — calm, considered, and rooted in genuine passion for her craft.

    Find Out More Here

  • BSI - Human Stories

    This ongoing series explores the human stories behind business certification. Each film focuses on a different organisation partnering with BSI, showing how standards help companies grow responsibly, build trust, and stay true to their values.

    The goal was to move beyond the corporate or technical tone often associated with certification and instead create something warm, authentic, and people-first.

    Found Out More Here

  • A person standing at a kitchen counter near a window, cooking or preparing food. The kitchen has cabinets, a microwave, and various kitchen items.

    VolksWagen - Erum's Story

    Erum's story with his cherished Volkswagen T2 Devon Moonraker, a family heirloom filled with memories, took an unexpected turn when it was stolen right from his driveway.

    This incident set him on a months-long journey of uncertainty and hope. Remarkably, Erum spotted the distinctive camper, recognisable by its unique custom modifications done by his father, parked in Peckham.

    Watch Here

  • Person in dark hoodie and cap taking a photograph of a classic black sports car with a mountainous landscape in the background, framed by the interior of another vehicle.

    Fujifilm GFX100RF - Samuel Bassett

    With the FUJIFILM GFX100RF in hand, Samuel Bassett headed to the mountainous, winding roads of the Swiss-German border, where he planned to tell one such story.

    “My plan was to photograph two cars – one old, one new,” Samuel describes.

    Watch Here

How I Work

People often tell me they feel at ease on camera — even those who normally dread it. I take the time to understand who I’m filming and what matters to them, because that’s where the story truly sits.

On set, I work calmly and independently, giving clients confidence that everything is being handled with care and intention. My focus is on creating a space where people can speak openly, and shaping that into a film that resonates.

Services

  • Self-shooting Producer/Director

  • End-to-end production when needed

  • Interview direction and narrative development

  • Lean, efficient shoots with minimal disruption

  • Support for agencies needing a trusted PD to join their team

  • Multi-deliverables for social content

BRITISH SILVER ARROW
AWARD for VOLKSWAGEN: ERUM’S STORY

I’m honoured that Erum’s Story — a film I directed, shot and edited for Volkswagen’s Yourwagen campaign has been recognised with a Silver Arrow at the British Arrows Awards in the Automotive category.

This project meant a great deal to me. As a self-shooting director and editor, I had the opportunity to help share Erum’s experience with honesty and care. Working on this film reminded me why I’m drawn to this kind of work: finding the human thread in someone’s story and shaping it into something that resonates.

A man sitting on a leather sofa reading a book at a wooden coffee table with a cup of coffee.
Close-up of a person driving a vintage vehicle, holding the steering wheel with both hands, dashboard visible.
A man with gray hair and a beard looking down in a dark-colored shirt in a dimly lit room.
Man with gray beard and dark hair standing in front of a yellow and white vehicle, residential house in the background.
A person standing at a kitchen counter near a window, with various kitchen items around.
A vintage orange and white camper van parked on a residential street next to brick houses and a garden with bushes.

Lets Talk

If you’d like to discuss a project, collaborate, or explore how we could work together, feel free to get in touch.

COUNT ME IN
Feature-length Netflix documentary

Two people, a man in a red cap and a woman with curly hair, are in a dimly lit setting, possibly playing instruments or engaged in an activity, with warm, soft lighting.

Count Me In celebrates the spirit of drumming and the people who dedicate their lives to rhythm. The film follows a cast of drummers as they reflect on their journeys — from childhood beginnings to performing on some of the world’s biggest stages — and on the musicians who influenced them along the way.

I worked on the documentary as part of the production team, contributing to the film’s interview-led, story-driven approach. Projects like this strongly reflect the style of work I’m drawn to: real people, open conversations, and stories shaped through lived experience.

Watch The Trailer

A woman with a big smile and afro hair, wearing a denim jacket adorned with badges, sitting in a recording studio filled with musical instruments.
A drummer in the foreground passionately playing in a dimly lit recording studio, with another male drummer in a red hat visible in the background.
A close-up of a man playing drums with intense expression and emotion, captured with a slight motion blur adding to the dynamic energy of the scene.
A woman with short, platinum blonde hair, wearing a dark shirt, animatedly gesturing with her hand while talking, with musical instruments and gold records visible in the background.
A close-up of a woman playing drums, focused and emotional, with a male drummer in a red hat watching her in the background.
A man in a dark setting, wearing a brown leather jacket and a black shirt, making a conversational gesture with his hand while speaking.

Feedback from clients

  • Elle Ross - Fujifilm European Marketing Manager

    We've been working with Chris for six years now and keep coming back to him with projects. His way of telling our stories and attention to detail have given our content a beautiful, consistent look that feels in line with the quality of our brand and products.

  • Catherine Rose - Freelance Film Producer, Director & Consultant

    Chris is a sensitive filmmaker who can work well in challenging situations. I've worked on shoots with him in hot, hectic slums in India, and in busy hospitals in the UK and Tanzania where he has always been able to take a calm and professional approach.

  • Paula Alonso Montes - Fever Junior Audiovisual Producer

    Every time we've worked with Chris he's exceeded our expectations. His versatility and technical ability really stand out. He can adapt to any type of brief you send his way and I’m happy to say he's one of the videographers we work with most regularly!