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Created for the launch of the FUJIFILM GFX100RF, this film follows photographer Samuel Bassett along the mountainous roads of the Swiss-German border as he photographs two Porsche models, one classic and one contemporary.

Their shared design became a visual parallel for the camera itself, combining the tactile character of traditional photography with modern technology. The film places Samuel’s process at the centre, showing how the GFX100RF supports careful observation, movement and storytelling on location.

Created for the launch of the FUJIFILM X-T30 III, this film follows photographer Jess Louise Ellis as she shares her approach to image-making. Filmed over two days around Bath, it observes ideas taking shape through quiet moments rather than staged scenes.

The visual approach reflects the calm, considered quality of Jess’s work while introducing a camera created for a new generation of image-makers. By concentrating on process as much as the finished photographs, the film reveals the thinking behind her work.

Created for the launch of the FUJIFILM X100VI, this film follows photographer Bal Bhatla through the streets of Paris after dark. Filmed over two nights, it observes how he responds to shifting light and movement across the city at night.

Rather than presenting the camera through technical explanation, the film demonstrates its low-light capabilities through Bal’s distinctive way of seeing. The result connects the X100VI with the atmosphere, instinct and close observation that shape his nighttime photography.

Ceri’s journey moves from modifying a Mk II Golf to driving an electric Volkswagen ID.3. Her cars have accompanied different stages of her life, reflecting both her her changing priorities.

Her story brings together an enthusiasm for automotive craft with a commitment to a more sustainable way of living. By exploring the meaning behind each vehicle, the film shows how a relationship with cars can evolve alongside someone’s identity, values and outlook.

Friends Emma and Jo share a love of open-water swimming. Their electric Volkswagen supports the routines and spontaneous trips that have made swimming an important part of their friendship.

Rather than placing the vehicle at the centre, the film observes the experiences it helps make possible. Through early starts, changing weather, and time spent outdoors, their story connects electric travel with friendship, well-being and a more environmentally conscious way of exploring.

Veterinarians Andrew and Jordan care for animals across remote parts of the Scottish Highlands. Their Volkswagen Tiguan helps them negotiate difficult terrain while carrying the essential equipment required for each visit.

Their story looks beyond the vehicle to the demands of rural veterinary work, where distance, weather, and changing conditions shape everyday life. The film explores their commitment, adaptability and the practical role their car plays in helping them reach animals wherever care is needed.

Luke’s connection with Volkswagen began at thirteen with his uncle’s Beetle, known as Herbie. That early fascination developed through time spent understanding their engineering, distinctive character, and mechanical craft.

What started as a hobby became a career, leading Luke to establish his own Volkswagen restoration business. His story explores the patience, knowledge and dedication involved in preserving these cars, and the lasting influence an early passion can have on someone’s life and work.

Hanzalah’s connection with his Volkswagen Scirocco was shaped through years working alongside his father. From learning practical skills together in the garage to arriving at his prom in the restored car.

The Scirocco becomes more than a restoration project, representing patience, achievement and knowledge passed between generations. His story explores how mechanical skills can strengthen family bonds and how a finished vehicle can preserve the memory of the work behind it.